(1/2) Bamp Media - Interview with Mario Delgado, Founder of 'He Calling Us'

Introduction
The interview introduces Mario Delgado Aguirre, a young entrepreneur and founder of the international clothing brand "He Calling Us" In the discussion, Delgado shares the origins, values, and vision of his company, highlighting its evolution from a university project to a globally recognized brand.

1. Project Origins

Academic Beginnings:

The idea originated as a university project for an entrepreneurship class during Delgado’s studies in Business Administration and Development.
Initially, it was not envisioned as a formal business but rather as an academic assignment.
Transition to a Formal Business:
Upon graduating, Mario felt the need to continue the project, recognizing its potential to grow into a real business.
He identified a market opportunity and set out to develop a brand with distinctive values.

    2. Business Development

    Central Concept:
    The project’s core focus is not solely on clothing designs but on the values and objectives it seeks to convey, paired with an efficient logistical model.
    Launch and Collections:
    The brand features three main collections:

    • Rise Up: Launched in New York.
    • Rise Up 2.0 / Kum (Hebrew for "Rise Up"): Inspired by ancient cultures with a vintage touch.
    • Faith Over Fear: Emphasizes the philosophy of overcoming challenges through faith.
      These collections are conceptualized as statements that inspire and promote a mindset shift.

      3. Expansion and International Reach

      Key Markets:
      The brand has a multicultural focus, with a strong presence in:Asia: Hong Kong, China, Singapore, Taiwan, and South Korea.
      North America: United States, Canada, and Mexico.

      Entry Strategy:

      New York was chosen as the launch point due to its cultural impact and significance in the fashion industry.

      The brand leverages digital platforms and international collaborations to expand its reach.

      4. Philosophy and Values

      Brand Identity:

      Rooted in values of personal growth, resilience, and faith.
      Aims to be more than a clothing brand, acting as a catalyst for change by promoting empowerment.

      Social Impact:

      The "Faith Over Fear" collection embodies the intent to inspire consumers to confront their fears and pursue their goals with determination.

      5. Platform and Logistics

      Business Model:

      Fully online, operating through its official e-commerce website.
      Orders are available globally, supported by efficient logistics and distribution networks.
      In Mexico, products will be accessible starting Monday, June 24, with logistics networks ready to cover the entire country.

      6. Future Projections

      Scalability:

      Focus on amplifying the impact and reach of existing collections.
      Plans to implement strategies for entering the European market.

      Challenges and Goals:

      Maintain an intentional and market-adapted strategy.

      Continue expanding its presence while staying true to the brand’s original values and objectives.

      Interviewer: Reno Reez, Founder of BAMP Media International
      Watch On Youtube (spanish): https://www.youtube.com/@HeCallingUs

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