Wear2Care: Business Model.

We are deeply proud to have developed a business model that reflects our values and approach to the fashion industry. Our model is designed to be transparent, intentional, and sensitive to the cultural, identity, and belief aspects of the industry. We aim for equity, innovation, and transparency.


Resource Allocation Structure

Department Description
Board of Directors Provides strategic leadership and governance.
Advertising Agency Manages all promotional campaigns and brand image.
Legal Department Handles all legal matters and compliance issues.
Artistic Collaborators Partners with creative talents to inspire designs.
Business Intelligence Analyzes data to optimize operations and strategy.
Customer Service Ensures customer satisfaction and service quality.
Logistics and Customs Oversees product delivery and import/export duties.


Each department operates autonomously, with its own fund to cover operational costs.


Revenue Distribution Per Sale

Allocation Percentage
Operational Expenses 40%
Artistic Collaborations 15%
Founding Partners 15%
Preventive Fund 10%
Latino Arts, Inc.* 10%


This structured approach allows us to manage our resources efficiently and maintain our commitment to transparency and innovation.

---

* Note: Latino Arts, Inc. is a foundation dedicated to promoting and preserving Latino culture and arts through exhibitions, concerts, educational programs, and artistic collaborations. He Calling Us and our founder, Mario Delgado, are consistently seeking to support Hispanic talent.